New for 2025. Fishing for the future. Johnny Morris and Biobait. Formulated to catch whoppers
What is biobait? A revolutionary formula containing natural ingredients that is safe for the environment & breaks down faster than traditional soft plastic baits
Wham™ Scent Infusion: A proprietary blend of fish oil and plant-based formula that creates the ultimate attractant
Made to last, A proprietary formula with a perfect balance of softness and strength that is unrivaled by traditional soft plastics

revolutionary new baits

Fish Scent Infused. never dries out.

Crappie Craze, $3.49 18 pack, 7 available colors, new for 2025. Mimics the darting, diving, gliding movements of a fleeing baitfish. Deadly on crappie and bass. shop now >
Shadown Swimmer, starting at $5.99, 6 pack, 7 available colors, new for 2025. Tight wobbling actions; a floppy tail with a wide sweeping motion. Get ready for non-stop action! shop now >
Enticer Worm, %5.99, 10 pack, 7 available colors, new for 2025. The ultimate straight tail worm, with a robust texture & rich fish oil scent with natural aminos. shop now >
Brawny Crawl, $5.99, 10 pack, 8 available colors, new for 2024. Intricate detailing from the flappy craws to the wispy legs. Natural texture & flavor. shop now >