White River Fly Shop was founded almost 40 years ago out of a love for fly fishing. We are dedicated to serving you, and we always offer the finest fly-fishing equipment obtainable. We also take pride in starting thousands of people every year on their fly-fishing journey. We develop our own fly tackle to the highest possible standards, without a middleman, so that anyone can afford to get started with great gear. Beyond outfitting our customers with field-proven gear and a few friendly fishing tips, we partner with the nation’s leading conservative organizations, so that we can pass on our love of the outdoors to future generations. Come and join us. Let’s go fishing!