Champions Choose Lowrance

Some passions come from chasing a feeling. Others, a pursuit of perfection. The best passions have both. The experts at Lowrance understand anglers' eternal goal of more succesful and more enjoyable fishing. That's why Lowrance invented the first consumer sonar over 60 years ago—the Little Green Box, in 1957—and why Lowrance has led the marine electronics industry ever since. From groundbreaking Lowrance fish finders to crystal-clear sonar with Lowrance transducers, innovative networking, revolutionary Broadband Radar, and the most detailed high-definition Lake Insight Map Chart Cards, Lowrance offers the world's very best marine electronics, to help you fish and boat better. It's about passion—and the pursuit never ends.

Introducing the Elite Ti2

How to choose the right HOOK2 for you

Featured Technologies

LiveSight Sonar


Active Imaging

Mapping in Real-Time