Champions Choose Lowrance

Some passions come from chasing a feeling. Others, a pursuit of perfection. The best passions have both. The experts at Lowrance understand anglers' eternal pursuit of better, more enjoyable fishing. That's why Lowrance invented the first consumer sonar over 60 years ago—the Little Green Box, in 1957—and why Lowrance has led the marine electronics industry ever since. From groundbreaking Lowrance fish finders to crystal-clear sonar with Lowrance transducers, innovative networking, and the most detailed high-definition Lake Insight Map Chart Cards, Lowrance offers the world's very best marine electronics, to help you fish and boat better. Lowrance ActiveTarget Live Sonar raises the bar in sonar technology yet again, with live views in 3 different modes: Forward, Down, and Scout. This selectable real-time sonar removes the guesswork of traditional displays and puts you in command like never before.

Featured Product

The ActiveTarget is game changing for me. With a clear picture, amazing resolution and being able to see instantaneous fish movement it’s like a whole New World, only underwater!

Edwin Evers
2016 Bassmaster Classic® Champion
2019 MLF Bass Pro Tour REDCREST Champion

Shop by Category

Learn About Featured Technologies

Lowrance chartplotters