Johnny Morris Signature Series

Evolved Performance...
The Not-So-Secret Weapon of the Pros.

How do you improve a legend with an 18-year reputation for quality, performance, and near-bulletproof reliability? Anyone who's fished our Bass Pro Shops® Johnny Morris® Signature Series Baitcast Reel knows it's one of the best values in fishing—and now it's even better, completely reconfigured to make it smaller, more ergonomically fitted (translation: palmable) to your hand, and a full 15% lighter than before, yet still as rugged, dependable, and flat-out fun to fish as ever.

Johnny Morris Signature Series Baitcast Reel in motion
Johnny Morris Signature Series Baitcast Reel front

Johnny Morris Signature Series Baitcast Reel

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Dual Breaking System (DBS)
Our 6-pin centrifugal brake owns the start of the cast; as the spool slows, the magnetic brake takes over to feather your cast perfectly.

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Titanium Deposition Finish
Our sleek, virtually bulletproof coating fends off dirt and scratches. Years from now, your baitcaster will still look awesome!

Johnny Morris Signature Series Baitcast Combo

Johnny Morris Signature Series Baitcast Combo

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Johnny's Signature Series Reels are absolutely smooth as silk.

Roland Martin
9-Time Bassmaster® Angler of the Year

Johnny Morris Signature Series Spinning Reel

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Micro-Pitched Gears
Delivers precise meshing, allowing the stainless steel mainshaft, hard zinc drive gear, and brass pinion gear to work together in effortless cohesion

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6-Disc Drag Stack
Water-resistant drag stack features alternating performance felt and aluminum discs for smooth, fish-tiring pressure at any setting.

Johnny Morris Signature Series Spinning Combo

Johnny Morris Signature Series Spinning Combo

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World Class Performance.
Tested Tough on Big Fish!

Johnny Morris Signature Series Rods

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Carbon Coil Technology
Reinforcing our graphite rod blanks with this unique double-helix technology adds virtually no weight but dramatically increases rod strength.

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Fuji Guides
Featuring advanced Fuji guides and reel seats, for ultimate durability, sensitivity, and smoothness. Extremely light and sensitve; comfortable Soft Touch finish.


Signature Series combo on the water