Earning Anglers' Trust for Over Half a Century!

Since the original Johnny Morris Signature Series Baitcast Reel appeared in our 2000 catalog, the line has grown to become our top-selling rod-and-reel series. From the start, Johnny has insisted that quality would never take a back seat on any product bearing his name. Today, Johnny Morris gear is used with confidence by anglers around the world, including many of the top pros in competitive fishing.

Johnny and John Paul Morris