Johnny Morris Rods and Reels are "tested tough on big fish" around the world. With nearly 20 years of cutting-edge development behind them, our top-of-the-line baitcast and spinning setups have earned an industry-wide reputation for performance and quality. Every model incorporates innovative technology and is made using only the finest materials, giving you the advantage of superior strength, sensitivity, and control every time you hit the water. And even though they're used by elite pros at the highest levels of tournament fishing, Johnny Morris Rods and Reels come to you at surprisingly affordable prices!