Black Rifle Coffee Company

Black Rifle Coffee Company is a premium roast-to-order, veteran-owned coffee company. They develop explosive roast profiles with the same mission focus they learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders. With every purchase you make, they give back.

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A shared passion for patriotism and serving those who serve

Bass Pro Shops has a strong affinity for the armed forces and their families, a value that starts with our visionary founder Johnny Morris, whose lifelong respect and gratitude to servicemen was strongly shaped by his father, a decorated World War II veteran who proudly served his country in the Battle of the Bulge. These values continue to shape us today. We are deeply involved in programs that honor and celebrate our brave men and women in uniform. A few key initiatives include:

  • Offering our Legendary Salute Military Appreciation Discount every day online and in stores
  • Employing thousands of veterans ranging from Afghanistan to World War II
  • Hosting free outdoor programs that connect veterans with nature
  • Donating millions to veterans’ programs
  • Establishing Patriots Park, with a series of memorials honoring those who have dedicated their lives to support our freedoms on the campus of College of the Ozarks in Point Lookout, Missouri.