FREE Shipping on Orders $50+

Berkley logo

YOUR FISH. OUR SCIENCE.

At Berkley, the passion is real. The obsession, unstoppable. Your Fish. Our Science. It is where real enthusiasts take their love of fishing into the laboratory and out onto the cutting edge to bring you products that work. From proven favorites like Berkley Lightning Rods, Gulp! and PowerBait scented lures, pro-designed MaxScent softbaits for bass, essential fishing accessories, and the most advanced fishing lines in the world, to the latest innovations in technique-specific hardbaits and Fusion19 hooks, Berkley products have just one mission: to help you Catch More Fish.

Shop Berkley by Category

Product Videos

Berkley Anthem Video

Berkley Anthem

Gulp Video

Gulp!

Hit Stik Video

Hit Stick

Create Account

Case sensitive with a minimum of 6 characters & one numeral.
Submit