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Trust Facts Not Fads:
The Proof is in the Bite

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Make fishing easier with the science
of Berkley baits on your side.

Berkley is committed to helping anglers catch more fish. That’s why we have a team of engineers, fish biologists, and professional anglers working together to revolutionize the world of bait and tackle. From our proprietary secret fish-catching formula to nearly invisible line, our scientists are constantly pushing to envelope to create innovative solutions for anglers worldwide.

With lab to water testing, we do the
science so you can catch the fish.

Every Berkley innovation starts on the water. Our professional anglers help us determine what’s missing in the fishing world. We then work tirelessly in the lab to create the best bait and tackle to fit these needs. Our science-backed baits are then brought back to the water where they are tested and refined until we have the perfect fish-catching tool ready for market. When you buy Berkley, you’re not just buying another bait. You’re buying thousands of hours of research and testing on a product that’s proven to work.

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Your Fish, Our Science.

Get The Gear

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Berkley Powerbait

You don't eat food that tastes bad. Neither do bass.

After decades of research and testing, our scientists have learned exactly what factors bass use when deciding which baits to bite—and when to let go. Armed with this knowledge, we developed our PowerBait recipe, a secret bass-catching formula designed to get more bites and keep fish holding on 18x longer. Berkley PowerBait outperforms our competitors every time; watch the video to learn why.

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Berkley Powerbait® Top Picks

Berkley Powerbait®

Pit Boss

Color: June Bug

Product Image - Berkley Powerbait Pit Boss

Designed to mimic both bait fish and crawfish, the Berkley Pit Boss has a unique swimming action that makes this bait irresistible. Rigged for flippin’, jig trailer, or a Texas rig, there are no bad ways to fish a Berkley Pit Boss.

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Berkley Powerbait®

Power Worms®

Color: Green Pumpkin

Product Image - Berkley Powerbait Power Worms

The PowerBait Power Worm with its ribbontail design swims naturally on the fall with twitches and short hops, making this bait irresistible to big fish. Power Worms are ideal for fishing all your favorite lakes, rivers, and streams.

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Berkley Powerbait®

Grass Pig

Color: Green Pumpkin/Watermelon

Product Image - Berkley Powerbait Grass Pig

The combination of body shape and tail design allows you to fish the Berkley® PowerBait® Grass Pig™ as slow as you want and still maintain its irresistible wiggle action.

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Berkley Powerbait®

Lizard

Color: Black Blue Flake Blue Tail

Product Image - Berkley Powerbait Lizard

Proven effective in all waters, the Berkley® PowerBait® Lizard has been beefed up in size to represent a more immediate, natural threat to bass nests. Cast this realistic soft plastic lizard wherever bass make their home, then hold on for the attack!

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Powerbait Maxscent

With a super-charged scent field, attract fish like never before.

Fish hunt using scent, so the first step to getting bites is a bait that smells good (to fish, that is). The PowerBait MaxScent line of baits are carefully developed by Berkley scientists with a long and powerful scent release to draw out aggressive strikes. The soft, durable, and aromatic material of these baits create life-like action that lead to easier hook-ups and provide multiple fish on each bait.

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Berkley Powerbait® Maxscent Top Picks

Berkley Powerbait® Maxscent

The General

Color: Baby Bass

Product Image - Berkley Powerbait Pit Boss

Durable and long lasting, the PowerBait MaxScent The General releases a super-charged scent field attracting fish in a way never before seen. With its classic slow falling stick bait wiggle action, rig these Wacky or Texas rigged and hold on tight, you’re sure to get bit.

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Berkley Powerbait® Maxscent

Flat Worm

Color: Goby

Product Image - Berkley Powerbait Power Worms

The  PowerBait MaxScent Flat Worm is the Perfect drop shot bait that quivers and wiggles with the smallest movements. Ribs provide more surface area for PowerBait MaxScent scent and flavor, making fish bite and hold on longer.

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Berkley Powerbait® Maxscent

Chigger Craw

Color: Alabama Craw

Product Image - Berkley Powerbait Gilly

The Berkley PowerBait MaxScent Chigger Craw with its high-action pinchers is deadly on a jig, Texas, Punching, or a Carolina rig. Packed with Berkley’s exclusive MaxScent formula, this is the only craw imitating bait you need in your tackle box.

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Berkley Powerbait® Maxscent

Creature Hawg

Color: Black Blue Fleck

Product Image - Berkley Powerbait Creature Hawg

This jig trailer's wide-area scent release increases the small strike window for bass in heavy cover, as it's much easier to "sniff out" than other punch baits. Its compact design includes a heavily ribbed body that maximizes the scent output, a pair of legs with natural movement, and big, flappy claws to flaunt in the face of that lunker.

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Berkley Hardbaits

A versatile line of hardbaits designed to trigger more strikes.

Berkley’s world-class engineers have worked with pro anglers on and off the water to create a diverse line of freshwater hardbaits for all purposes. Our wide variety of sizes, shapes, and colors provide the perfect bait for every action, season, and species. Explore our collection and discover the perfect hardbait for your application.

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Berkley Hardbaits® Top Picks

Berkley Hardbaits

Flicker Shad®

Color: Black Silver

Product Image - Berkley Hardbait Flicker Shad in Black Silver

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a “Flicker” that imitates a fleeing baitfish.

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Berkley Hardbaits

Choppo

Color: Bone

Product Image - Berkley Hardbait Choppo in Bone

The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

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Berkley Hardbaits

Stunna

Color: Stunna Shad

Product Image - Berkley Hardbait Stunna

The Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the Stunna delivers with a unique slow sink to trigger bites from neutral and inactive fish.

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Berkley Hardbaits

Frittside

Color: HD Bluegill

Product Image - Berkley Hardbait Frittside in HD Bluegill

Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

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Saltwater Baits

Harness the power of science to get more saltwater catches.

Combining the science of how fish hunt with the on-the-water experience of what it takes to keep a bait durable against salt and sand, our Berkley scientists have developed two key saltwater lines guaranteed to help you catch more fish. Our Gulp!® line of baits harness the power of smell to attract more strikes while our life-like saltwater hardbaits are designed to withstand all the elements of the ocean.

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Berkley Saltwater Baits Top Picks

Berkley Saltwater Softbait

Gulp!® Saltwater Shrimp

Color: New Penny

Product Image - Berkley Saltwater Softbait Saltwater Shrimp

Berkley Gulp! Saltwater shrimp looks, feels, and smells like live shrimp. Extremely durable and long lasting, rig and fish using any technique appropriate for live shrimp.

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Berkley Saltwater Softbait

Gulp!® Saltwater Swimming Mullet

Color: Pearl White

Product Image - Berkley Saltwater Softbait Saltwater Swimming Mullet

The Gulp! Saltwater Swimming Mullet with its Realistic head and body design and high action swimming tail features Berkley’s exclusive Gulp! Formula. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish!

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Berkley Saltwater Softbait

Choppo Saltwater

Color: Mullet

Product Image - Berkley Saltwater Softbait Choppo Saltwater

Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action.

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Terminal Tackle & Line

Complete your tackle box with science-backed tackle and line.

Berkley offers the most complete line-up of fishing lines and tackle anywhere. From our needle point Fusion19 hooks to a varied catalog of fluorocarbon, monofilament, braid, and superline, we have everything you need to get on the water. Backed by science and proven by pros, our terminal tackle and line are the ultimate tools for any angler.

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Berkley Terminal Tackle & Line Top Picks

Berkley Line

Trilene®XL®

Color: Clear

Product Image - Berkley Line - Trilene XL

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and maximum manageability.

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Berkley Line

X5 Braid

Color: Crystal

Product Image - Berkley Line - X5 Braid

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4-stranded braids are popular and Berkley® x5 takes it to another level by adding an additional strand making x5 strong, reliable, and built to cut through weeds and vegetation.

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Berkley Hooks

Fusion19 Superline EWG Hooks

Color: Smoke Satin

Product Image - Berkley Hooks - Fusion 19 Superline EWG Hooks

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Superline EWG is a larger diameter hook designed to fish braid in heavy cover. The front of every package provides soft-bait recommendations.

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Berkley Jigs

Fusion19 Swimbait Jighead

Color: Pearl White

roduct Image - Berkley Hooks - Fusion 19 Swimbait Jighead

The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft plastics.

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