Adventure on

Tech-rich, eco-minded and committed to conservation, Ascend invites people of all experience levels to explore and enjoy the great outdoors. United in nature and conservation, adventure on.

Johnny Morris Conservation Foundation

Made for adventure today and
conservation tomorrow

Ascend is committed to giving back to the landscapes that give us all so much. With the support of the 200 million passionate outdoors people we proudly serve, Bass Pro Shops, Ascend and the Johnny Morris Conservation Foundation lead the largest conservation movement in North America. Together, each year we conserve millions of acres and introduce thousands of families to the great outdoors. Adventure on.