Adventure on

Ascend invites people everywhere to get into nature. Tech-rich, eco-minded and committed to conservation, Ascend makes it easy for people of all experience levels to leave the beaten path and to explore. United in nature and in conservation, adventure on.

Johnny Morris Conservation Foundation

Made for adventure today and
conservation tomorrow

Ascend is committed to giving back to the landscapes that give us all so much. With the support of the 200 million passionate outdoors people we proudly serve, Bass Pro Shops, Ascend and the Johnny Morris Conservation Foundation lead the largest conservation movement in North America. Together, each year we conserve millions of acres and introduce thousands of families to the great outdoors. Adventure on.