Ariat logo

Live The Life You Love

THREE DECADES. ONE PASSION. Ariat is committed to delivering performance footwear and clothing with an emphasis on technology and innovation. In 1993, the brand was founded as “The New Breed of Boot.” It was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat’s world-class product team builds innovative and award-winning performance products for all types of outdoor and work environments.

Ariat logo

Live The Life You Love

THREE DECADES. ONE PASSION. Ariat is committed to delivering performance footwear and clothing with an emphasis on technology and innovation. In 1993, the brand was founded as “The New Breed of Boot.” It was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat’s world-class product team builds innovative and award-winning performance products for all types of outdoor and work environments.

Ariat Technology

Ariat’s water repellent technologies keep the warmth in and the wet out.

Ariat VentTEK technology features body mapping to enable air flow and regulate body temperature.

Ariat’s Sun Protection Fabric™ technology with UPF rating of 50 provides protection from the sun’s ultraviolet rays.

Elastic fibers woven into fabric for maximum flex.

Ariat’s Moisture Movement Technology™ pulls moisture to the outside of the garment so it evaporates quickly, keeping you dry and comfortable.