At Berkley, the passion is real. The obsession, unstoppable. It's Fishing Evolved, where real enthusiasts take their love of fishing into the laboratory and out onto the cutting edge to bring you products that work. From proven favorites like Berkley Lightning Rods, Gulp! and PowerBait scented lures, pro-designed Havoc softbaits for bass, essential fishing accessories, and the most advanced fishing lines in the world, to the latest innovations in technique-specific hardbaits and Fusion19 hooks, Berkley products have just one mission: to help you Catch More Fish.