A:
A Zara spook or a Tiny Torpedo are excelent topwater lures for any pond if you are looking for bass and there is tons of help on how to use them properly and they are easy to create your own technigue. Any stickbait will work though since ponds are usualy more calm and lazy than lakes or rivers. The more rough the water is the more noise and speed the lure is a good rule of thumb. Buzzbaits do a good job if it is nightime or the water is rough, also they have the advantage of maximizing how many zones you fish since they are a fast retrieve.
My best advice is go with the classics and move from there to new designs. they are classics for a good reason.
Color will vary depending on the water clarity mainly, but there are many factors in choosing a lure color. the more murky the water the darker the lure is always a good bet. Thats why there are hundreds of colors for each lure type and nobody can suggest 1 color for everything.
Hope that helps you.