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The folks at Lucky Craft have been working very closely with Bass Pro Shops® Pro Fishing Team member Rick Clunn to develop this innovative crankbait. It's based on Rick's research into water displacement theory, which explains the unique flat head designed to channel water out and over, creating a turbulence trail that bass can follow even in dingy water. The Deep Diving Series creates the same tempting turbulance as the originals, but uses a rounded lip to hit greater depths quickly.