BPS Direct L.L.C, Privacy and Security Statement
Some Terms We Use in this Policy Back to top
Personal Information is any information that identifies you with the exception of professional information such as your business address, business telephone and facsimile numbers and business email address. It also includes your credit card number.
A Corporate Affiliate is an entity owned by or under common ownership with Bass Pro. Bass Pro's corporate affiliates include its parent, Bass Pro, Inc., Bass Pro Outdoor World, Inc., Tracker Marine, Big Cedar Lodge, Bass Pro Trademarks, L.L.C., American Rod & Gun and Outdoor World Incentives.
A Business Partner is an entity with which Bass Pro has an ongoing business relationship to provide data analysis, to assist in developing our website or to provide marketing services or specialized products or services or information to visitors to these Sites.
A Sales Affiliate is a person, company or organization that has joined Bass Pro's Affiliate Program administered by Commission Junction, Inc. As discussed below, a Sales Affiliate may earn money by referring customers to BassPro.com commerce web site.
Privacy Back to top
The Personal Information You Provide Through These Sites and How We May Use It
You are not required to provide Personal Information to browse these Sites. If you choose to purchase products and/or services from these Sites, you may be asked to provide your name, credit card information, telephone number (in case our customer service personnel need to reach you about your order), mailing and/or shipping address, email address (so that we may send an email message about your order and, if you opted-in, to send you our email newsletter and/or special offers). If you choose to create an Online Shopping Membership Account you may create a profile including your name, address, telephone number, email address or other information you choose to provide. To participate in or submit content to BassPro.com Ratings and Reviews and Outdoor Questions and Answers, OutdoorSite.com Braggin' Board and Talk Forums and BassPro1Source.com or to view exclusive content on these pages you will be required to register and to create a profile including your name, address, telephone number, email address or other information you choose to provide. If you request a catalog we may ask for your mailing address. If you ask to receive our newsletters or send a Wish List or Email-A-Friend message we may ask for an email address. If you participate in surveys or contests we may ask for your contact information, qualifying information, your opinion and background information such as your age, gender, approximate household income, and type of outdoor sport you enjoy frequency in which you engage in your sport, and where you go to enjoy your sport. Those seeking Career Opportunities may be asked to provide contact, background, education and employment information. If you participate in our online communities any information you post is publicly accessible.
We may use your information for our general commercial purposes including marketing to you as provided in this Statement. In the following paragraphs, we outline some of the services and activities through which we gather your Personal Information and provide information on how that Personal Information is used.
All of these services are optional; if you do not wish to provide Personal Information, you may simply decline to take advantage of that service.
Personal Information is collected and used in the following ways:
The Personal Information We May Collect From Other Sources
We may receive information about you from third-party sources when you allow us access to your data through a third-party service to create a Site profile or when a friend provides us your information. For example, we may receive information from social networking sites, databases, online marketing firms, and ad targeting firms including:
With the sole exception of information collected through the "Email-A-Friend" feature (which is only used to forward messages from you), we may combine the information we collect about you through these Sites with records from third-party sources in order to improve our ability to serve you., and to tailor our content to you and to offer you opportunities to purchase products or services that we think may be of interest to you. Please note that if we combine the information we receive from third-party source with information we collect through these Sites, we will treat it in accordance with this Privacy Statement.
How We May Share the Information Collected
Bass Pro may share your Personal Information as provided in this Statement. We may share information with our Corporate Affiliates, as or our agents or service providers to complete a transaction that you specifically request or for our general commercial use making our business and that of our Corporate Affiliates more responsive to your needs.
Under certain agreements we may make segments of your Personal Information available to unaffiliated organizations as noted below:
Other Quality Companies
Disclosure Under Legal Duty
How You Can Control the Use of Your Personal Information
There are several methods to contact us listed in this section. If you would like to change your Personal Information in our records or remove your name from our catalog mailing list or from lists we share with other quality companies, contact us using one of the methods set out below. There are known methods that spammers can use to hide their identity by using other people's email address to send out emails if you have a question about the genuineness of an email you receive from Bass Pro Shops® contact us using the email@example.com email address.
How You Can Control Email Marketing You Receive from UsYou may cancel our email newsletters at any time by choosing the un-subscribe link provided in each message or un-check the "Yes" box after accessing "Your Account" or "Your Profile" page to edit email preferences or edit information as you make a purchase at BassPro.com.
Certain Technical Information You Should Know Back to top
Our Use of Gifs
We may use a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that helps us better manage content on these sites by informing us about the content that is of interest to our customers. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence.
In addition, we may use clear gifs in our HTML-based emails to let us know which emails the recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails see the 'How You Can Control Email Marketing You Receive from Us' section.
We may collect information on thousands of site visits about how users navigate through our web site on thousands of site visits. For example we use "cookie" technology to track which pages on these sites our visitors view and which web browsers they use. We analyze this information in aggregate - that is, we collect this information and analyze it as a whole. We use this information to improve these sites by making it more responsive to the needs and preferences of our users. On occasion, we may share this aggregate information with our affiliates or other third party companies to indicate to them the amount of interest in these sites and to help us plan for technical improvements. Note: this aggregated information will not identify you or any other user of our web site.
Because we rely on cookies to make the shopping experience easier and more tailored to your needs, your browser must be set to accept cookies before you can place an order at BassPro.com. If you would like more information about how cookies work, go to http://www.cookiecentral.com.
Business Partner Cookies
Collection of Analytical Data
Collection of Clickstream Data
Collection of Social Commerce Data
A service provider like Bazaarvoice, a social commerce provider, may collect information about your visits to BassPro.com, purchase activity, and your interaction with our products and social commerce services such as Bass Pro's Outdoor Questions and Answers. Such information is anonymous and does not include your name, address, e-mail address or other personal information. The anonymous information is collected through the use of a pixel tag (also known as cookies and action tags), which is industry-standard technology used by most major websites. This information allows us to offer social commerce services that allow you to share your opinion about the products on BassPro.com, to improve such social commerce service functionality, and to recognize you when you return. Non-personally identifiable information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf. In addition to the anonymous information about your visits to BassPro.com, Bazaarvoice may also use the anonymous information about your visits to other websites within the Bazaarvoice Network to provide targeted advertisements and offers for our products and services.
Collection of Web Beacons
We may use a web beacon a small string of code that represents a clear graphic image and is used in conjunction with a cookie. A web beacon allows us to capture certain additional types of information about a visitor's actions on a web site, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.
This information allows us to offer social commerce services that allow you to share your opinion about the products on BassPro.com, to improve such social commerce service functionality, and to recognize you when you return. Non-personally identifiable information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf.
Bass Pro respects your right to choose whether to be included in the services that Rich Relevance provides to us. If you would like to opt-out of those services completely, please click here.
Security Back to top
How We Strive to Protect Personal Information
At Bass Pro we have electronic and corporate policies and procedures in place for the security of every order placed online. We use Secure Socket Layer technology (SSL) to keep others from intercepting your information while it is being transmitted across the Internet. SSL technology is the industry standard method of communicating secure online transactions and is built into most major browsers. The secure mode begins when you initiate your order. All information, once on our server, is protected from any external intrusions. Once your order is processed, we will not retain your credit card number in our online systems. Only Bass Pro employees who require your Personal Information to serve you have access to your data, which is password protected. Employees who have access to Personal Information are trained in the privacy and security practices of this Statement.
There are many unscrupulous individuals operating on the internet today who would think nothing of fabricating an email to make it appear that it comes from Bass Pro. These individuals may be engaging in a practice known as "phishing" in which they attempt to trick unwary recipients of email into divulging Personal Information. Bass Pro will rarely, if ever, request Personal Information in an unsolicited email message to you.
If you have any question about the genuineness of an email you receive that appears to be from Bass Pro contact us at firstname.lastname@example.org and do not furnish Personal Information in response to the email unless its authenticity can be verified.Transaction Security
Secured communications on the web require attention to authentication, encryption and data integrity. All three are addressed by the Secure Socket Layer (SSL) protocol. Authentication is the process of establishing that you are communicating with our web server, as opposed to another server assuming our identity. We have obtained a VerisignTM digital security certificate for BassPro.com and basspro-shops.com. VerisignTM is an independent third party that authenticates the identity of others on the Internet. The VerisignTM certificate confirms that we are the recipients of your communication. Encryption is the process of scrambling data (through the use of keys and mathematical encoding algorithms) to prohibit anyone from understanding it if they intercept the data while it is on its way from your browser to our server. Encryption protects communications between your browser and our mainframe system. We have also implemented a firewall to protect all of our systems from intrusion. Data Integrity ensures the data passed between your browser and our server is not being tampered with while in transit. SSL protects information en route to us, and as mentioned, the VerisignTM certificate confirms that we are the recipients of this information. You can be assured that we strive to protect your data with the utmost care at all points in the process. However, no data transmission over the Internet or any wireless network can be guaranteed to be absolutely secure. Therefore, we do not warrant or ensure the security of any information sent to us online. If you have questions, comments or concerns please contact us via email at email@example.com or call us at 1-800-552-4868.
To ensure you are in SSL (Secure Socket Layer) or secure mode for your transactions, look at the address of the page. Secure pages will usually appear with an address that begins with https:// rather than the standard http://.
While we take steps to protect your Personal Information and keep it secure, you also play a role in protecting your information. You can help to maintain the security of your online transactions by not sharing your user name or password with anyone. If we receive instructions using your log-in information and password we will assume that the instructions have been authorized by you. Any information or content that you post or upload to these Sites or our communities is publicly available and is not secured. Likewise, emails sent to and from these Sites are not secure; please do not use email to transmit sensitive information to us.
Other Matters You Should Know Back to top
Our Policies Regarding Children
We do not sell products for purchase by children; however, we do sell children's products for purchase by adults. If you are under 18 years of age, please do not submit any information without the express consent and participation of a parent or guardian. We will not knowingly collect Personal Information about any person under 13 years of age. If you believe that we have information from or about anyone under 13 years of age, please notify us by email at: firstname.lastname@example.org or call us toll free at: 1-800-552-4868.
Links to Other Sites
We provide links to affiliated entities and on occasion to other sites we think you may enjoy. These sites operate independently of Bass Pro and have established their own privacy and security policies. For the best online experience, we encourage you to review these policies before submitting any Personal Information through these sites.
Consent to Transfer
This web site is operated in the United States. Please be aware that any information you provide to us will be transferred to the United States. By using this web site and/or providing us with your Personal Information through this web site, you consent to this transfer.
If you are a Citizen of Canada
Canadian citizens, except under circumstances defined by law, are entitled to access their Personal Information collected by Bass Pro Canada by writing to: Customer Service Privacy Director, Bass Pro Shops®, 2500 E. Kearney, Springfield, Missouri 65898. We may ask you to pay an administrative fee for accessing or copying your information, but will inform you of the anticipated charges and confirm that you want us to proceed before processing your request. If you believe that the Personal Information about you that we have collected is incomplete or inaccurate, Bass Pro Canada will correct the information upon verification of the omission or error and that the person requesting the change is the person about whom the Personal Information relates. If you wish additional information about our Personal Information management practices, to access, correct or have us investigate any matters in relation to your Personal Information, please contact our Customer Service Privacy Director at the address provided above or by calling toll-free at 1-800-552-4868.
Your California Privacy Rights
If you are a California resident, in addition to the rights set forth above, you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties, for the third parties' direct marketing purposes. California law provides that existing customers have the right to submit a request to us once a year at the designated address and receive the following information:
You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. Our designated email address for such requests is email@example.com.
You agree that the laws of the state of Delaware excluding its conflicts-of-law rules, shall govern these Terms. Please note that your use of these Sites may be subject to other local, state, national, and international laws. You expressly agree that exclusive jurisdiction for resolving any claim of dispute with Bass Pro or relating in any way to your use of these Sites resides in the state and federal courts of Kent County, Delaware and you further agree and expressly consent to exercise of personal jurisdiction in the state and federal courts of Kent County, Delaware.
Updates to this Statement
We reserve the right to make changes at any time to our policies and/or alter the look and functionality of our web site. However, if we change how we use your Personal Information, we will post the policy change notification on the web site; we will update this Statement accordingly and post a new effective date. We encourage you to periodically review this Statement for the latest information on our privacy and security policies.
Effective date: January 28, 2014.
For further information, about any of the information in this Statement, please contact the Customer Service Privacy Director at the address listed above under the heading "How You Can Control the Use of Your Personal Information" or send an email to firstname.lastname@example.org.