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Bass Pro Shops at the Pyramid

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About the Store

Welcome to Bass Pro Shops at the Pyramid

It's a new national destination experience located inside the massive iconic Pyramid in Downtown Memphis, TN. This new, immersive retail experience offers something for everyone from the serious outdoor enthusiast to families looking to have fun. We are much more than just a store. Inside the expansive 535,000-square-foot pyramid are many experiences and features that offer something for everyone. In addition to a vast assortment of outdoor gear, the Pyramid includes a wilderness hotel called Big Cypress Lodge, nearly 600,000 gallons of water features, a cypress swamp with 100-foot-tall trees an 84,000-gallon alligator habitat, and underwater ecosystems including aquariums teeming with more than 1,800 fish,  the interactive Ducks Unlimited Waterfowling Heritage Center, Uncle Buck’s Fishbowl and Grill, a nautical-themed restaurant and bar with a saltwater aquarium and a 13-lane ocean-themed bowling alley, Beretta Fine Gun Center, the nation’s tallest 28-Story Freestanding Glass Elevator and The Lookout, a breathtaking glass-floored cantilevering observation deck at the top of the 32-story steel Pyramid. With an array of retail, educational and fun attractions for guests of all ages, Bass Pro Shops at the Pyramid is one of the most dynamic, captivating retail adventures in the world.
A fish tale in the making, Johnny Morris contemplated the project while fishing in the shadow of the Pyramid with longtime friend, world-famous fisherman and local Memphian Bill Dance, as well as Bass Pro Shops’ first fishing manager, the late Jack Emmitt. Johnny Morris said if they caught a 30-pound or heavier catfish that day he would commit to the Pyramid transformation. As the legend goes, they caught a 34-pound catfish and the rest is history. Today, a tribute to the story and the legacy of world-renowned fisherman Bill Dance can be found in the grand entrance of the Pyramid.
Come to Bass Pro Shops at the Pyramid and see our other extensive departments like Camping, (that includes hiking, grilling and everything in between) our General Store (fudge, hot sauces, spices, etc.), Gifts department (toys, wind chimes, home products etc.)  Apparel and Footwear (with brand names like Redhead, Under Armour, Bob Timberlake, and more), Marine (fine electronics, boats accessories, GPS, etc.), Tracker Boats (fresh and saltwater bots, big and small and ATV’s), Watersports (kayaks,  rafts, snorkeling equipment, wake surfing boards, and all other fun water toys). The best part is that each department will come with a skilled and knowledgeable associate that will guide you thru your every need.
Big Cypress Lodge
Big Cypress Lodge, a 103-room wilderness hotel inside Bass Pro Shops at the Pyramid, is the first hotel inside any Bass Pro Shops location. The rustic-elegant and well-appointed guest cabins and suites capture the spirit of the great outdoors including special treehouse suites and cabins featuring interior and exterior views. Most rooms offer a private screened-in porch with rocking chairs that offer a commanding view of the sprawling cypress swamp below.
The hotel also offers a boardroom, conference rooms and a patio space for business meetings and celebrations. Guests receive access to everything the Pyramid has to offer, including elevator rides to The Lookout. With easy access to downtown Memphis, Big Cypress Lodge is the ultimate way to experience everything Bass Pro Shops at the Pyramid has to offer. Guests can book a stay at Toll-Free: 1-800-225-6343  Local: 901-620-4600 and
Ducks Unlimited Waterfowling Heritage Center
Another signature experience inside the Pyramid is the new Ducks Unlimited Waterfowling Heritage Center, an interactive wetlands education museum showcasing the history of waterfowling and wetlands conservation. Created in partnership with Memphis-based Ducks Unlimited, the world’s leader in wetlands and waterfowl conservation, the Center allows visitors to learn more about the incredible wildlife found along the Mississippi Flyway and the importance of conserving wetlands. Guests can learn to identify different waterfowl species, chat with experts, and marvel at the craftsmanship of the largest collection of waterfowl decoys along with taxidermy, calls and sporting art.
The Lookout at the Pyramid & 28-Story Freestanding Elevator & Glass Observation Deck
Ride the world’s tallest freestanding elevator 28 stories to the top of the Memphis Pyramid and find yourself in The Lookout at the Pyramid. Enjoy a menu of delicious food and unique specialty drinks while taking in the spectacular view of Memphis below. The unique, steampunk style of décor is complimented by an aquarium in the middle of the restaurant and multiple glass observation decks. This one of a kind dining experience is something you have to see to believe. Elevator access to The Lookout, the observation deck located at the top of the Pyramid, is $10 (kids can ride for $5 until 4 p.m.)
Beretta Fine Gun Center
The Beretta Gallery occupies approximately 1250 square feet. The Gallery sells Beretta premium and gallery grade firearms, as well as a full line of shotguns for hunting and sporting, and Beretta pistols from pocketsize to full size including the famous Beretta M9. Stylish outdoor and Italian designed apparel for both men and women in addition to top quality hunting gear are also available in the Gallery. Accessories, home decoration, and gift items are among the collection of unique items found in the Beretta Gallery. This Beretta Gallery is the third in the United States.
Uncle Buck’s Fishbowl and Grill
Uncle Buck's Fishbowl and Grill a nautical-themed restaurant and bar with a saltwater aquarium and a 13-lane ocean-themed bowling alley features a truly unique atmosphere designed for you and your family to enjoy a fun and casual dining experience. The menu features a variety of appetizers, sandwiches, salads and burgers.  An island-themed bar area gives you the feeling of being underwater exploring the skeletal remains of a sunken ship.  Looking up, you see the battered, barnacle and coral-encrusted wooden hull. A host of exotic fish swim in and around the wreck while Dorado and sharks, suspended from the ceiling, appear to swim overhead.  The bar features a huge saltwater aquarium with scores of beautiful, tropical fish.  It is elevated to provide views of the bowling action while serving up your favorite refreshment. You can reach Uncle Buck’s Fishbowl and Grill by calling (901) 291-8000
Special Events
Throughout the year we do a host of different events from Fall Hunting Classic, World Hunting & Waterfowl Expo and Sale, Go Outdoors, and Spring Fishing Classic.  In addition we have numerous others seasonal events like Summer Camp, Labor Event Family Fun Weekend, Halloween Bass Pro Style, Santa’s Wonderland and more! Keep checking our events page for these and other events. 
Arcade Shooting Gallery
An interactive arcade with wildlife and nature all around it allowing kids to have fun shooting at the targets and moving objects.
Archery Range & Pistol Range
Practice your aim at 25-yard live fire pistol and archery ranges.  Call the store for times and restrictions. 
Fish Aquarium and Alligator Feeding Times
Aquarium and Fish Feeding
Every day at 10am and 5pm

Alligator Feeding
Saturday 2pm
Store hours are 8 a.m. to 10 p.m. Monday through Saturday and Sunday 8 a.m. to 7 p.m. Admission to the store is free. Select attractions require a fee. Elevator access to The Lookout, the observation deck located at the top of the Pyramid, is $10 (kids can ride for $5 until 4 p.m.). Guests can also purchase an annual membership for $100. Admission is included for Big Cypress Lodge guests.

Bass Pro Shops at the Pyramid is located at 1 Bass Pro Drive, Memphis, Tennessee, inside the iconic Memphis Pyramid.

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Memphis Pyramid, TN | Bass Pro Shops
1 Bass Pro Drive
Memphis Pyramid, TN 38105
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Regular Hours
Mon - Sat 8am - 10pm
Sun 8am - 7pm

Memorial Day, May 30th      8am-10pm
Fourth of July, July 4th          8am-10pm
Labor Day, September 5th   8am-10pm

Aquarium and Fish Feeding
Every day at 10am and 5pm

Alligator Feeding
Saturday Only at 2pm 

Store Feature: Bowling!
Store Feature: FINE GUN ROOM
Store Feature: ARCHERY RANGE
Store Feature: Dining
Store Feature: Pistol Range
Store Feature: ATV
Store Feature: Boat Service
Store Feature: Tracker Boat Center
Store Feature: Gaming
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