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About Us

Bass Pro Shops: Your Adventure Starts Here

Founded in 1972 by avid young angler Johnny Morris, Bass Pro Shops is a leading national retailer of outdoor gear and apparel, with 100 stores and Tracker Marine Centers across North America. Johnny started the business with eight-square-feet of space in the back of his father's liquor store in Springfield, Mo., the company's sole location for the first 13 years of business.

Johnny's passion for the outdoors and his feel for the products and shopping experiences desired by outdoor enthusiasts helped transform the industry. Bass Pro Shops locations are more than just stores — they are true destination experiences that draw more than 120 million visitors annually. Each location is heavily customized to reflect the character of the region. In addition to giant aquariums teeming with live fish and extensive wildlife mounts and dioramas, many locations feature unique restaurants and ocean-themed bowling alleys.

White River Marine Group

In 1978, Johnny Morris revolutionized the marine industry when he introduced the world's first professionally rigged and nationally marketed boat, motor and trailer packages. Tracker quickly became and has remained the number one selling fishing boat brand in America for the last 37 years running.

Tracker Targe V-20 Combo

Today White River Marine Group is the largest manufacturer of boats in the world by volume, manufacturing quality boats offering performance, innovation and value with world-class service so everyone can experience the joy of fishing and boating. White River offers an unsurpassed collection of industry-leading brands:

Big Cedar Lodge, America's Premier Wilderness Resort, Ridgedale, MO

Located in the heart of Missouri's Ozark Mountains, Big Cedar Lodge is America's premier wilderness resort. A passion of Bass Pro Shops founder Johnny Morris, the 4,600-acre lakeside retreat connects families to the outdoors with a variety of nature-based experiences including fishing, boating, hiking, spa and wellness offerings. Signature attractions include Top of the Rock, home to world-class golf, dining, and entertainment; and Dogwood Canyon Nature Park, a 10,000-acre nonprofit wildlife preserve. Named "Number One Resort in the Midwest" by the readers of Travel + Leisure, the resort offers genuine Ozarks hospitality and a convenient location just south of Branson. Last year the resort and related properties welcomed 1.4 million guests.

Big Cedar Lodge

Our Conservation Impact

Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.

"The people of our company believe very strongly that the future of our industry, the sports we serve, and the sports we personally enjoy are absolutely more dependent upon our conservation efforts or how we manage our natural resources than anything else. It is far more important than any catalog we mail, any new store we open, or any new products our vendors create."

Key conservation initiatives include protecting wildlife and habitat, connecting kids and families to the outdoors and protecting sportsmen's rights through access and advocacy efforts. Together with thousands of passionate associates and 120 million annual customers, we're making a big impact.

Child excited about catching a fish
Founder/CEO Johnny Morris launched The George H.W. Bush Vamos A Pescar Education Fund to bring more conservation, education, fishing and boating opportunities to Hispanic families with continued support from Bass Pro Shops.

100,000 kids caught a fish at Bass Pro Shops-sponsored events last year. We're helping to foster the next generation of outdoor stewards.

We partner with more than a dozen leading conservation organizations including Ducks Unlimited, National Wild Turkey Federation, Rocky Mountain Elk Foundation and the Quality Deer Management Association to advance key conservation programs and initiatives. Bass Pro Shops supports our partners by hosting conservation events that raise millions of dollars, participating in education and promoting conservation through outreach and high-profile sponsorship opportunities.

River cleanup
Bass Pro Shops co-founded the National Fish Habitat Partnership. Since 2007, the partnership has completed nearly 600 projects spanning all 50 states, restoring nearly 27,000 acres and 1,560 miles of river ways.

Our Communities

We play an active role in the communities we serve including partnering with local conservation organizations, assisting in disaster relief efforts and supporting our military and veterans.

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Gone Fishing donates rods and reels
Bass Pro Shops has donated more than 200,000 products to youth-focused nonprofit organizations like the Boys & Girls Club and Boy Scouts of America in the past five years.
Military Veterans
We honor our brave men and women in uniform by offering monthly discount days, hosting donation drives with AmVets and USO and supporting more than a dozen local veterans groups. Veterans make up nearly ten percent of our workforce.
Bass Pro Shops Outdoor Days - Kayaking Bass Pro Shops Outdoor Days - Archery
40,000 kids and families participate in free Bass Pro Shops Outdoor Days events each year.

Our Associates

Our associates are the heart and soul of Bass Pro Shops. We work together every day to support our customers and each other based on the essential values of respect, fairness and teamwork to accomplish great things. As a result, we have been voted by Forbes as one of "America's Best Employers."

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Bass Pro Shops Associates