In 1971, young Johnny Morris, frustrated by the lack of tackle in local stores, rented a U-Haul trailer and took off across the country filling it with the newest premium fishing tackle he could find.
When he returned home to Springfield, Missouri, Johnny envisioned creating one place where anglers could go to get all the best gear, much like golfers could do at a golf pro shop. With this simple but effective idea, Bass Pro Shops was born.
Johnny started in the fishing business with 8 feet of space in his dad's liquor store, which became a popular stopping-off place for local and out-of-state fishermen on the way to the Ozarks' famous bass lakes. A number of these anglers started calling when they got back home wanting Johnny to send them some of his specialized Bass Pro Shops tackle.
In 1974, in response to this demand, he printed and mailed his first Bass Pro Shops catalog. Today, outdoor enthusiasts around the world look forward to opening the mail and getting their favorite Bass Pro Shops catalog, while many enjoy visiting and shopping basspro.com.
In 1978, Johnny introduced the first professionally rigged boat, motor, and trailer fish-ready "package." The Bass Tracker boat package revolutionized the marine industry.
From that simple beginning, Bass Pro Shops has become one of America's premier outdoor retailers with destination outdoor retail stores across America and Canada, serving over 75 million sportsmen a year.
As the times have changed, so have we. Today, huge boat showrooms are featured in every Bass Pro Shops store...but Bass Pro Shops isn't just about fishing anymore. We're also a leading outdoor retailer in hunting, camping, nature gifts, outdoor cooking, and much more.
Each store is unique and offers a truly unforgettable shopping experience that's as close to the Great Outdoors as you can get indoors. Pay us a visit today!