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Hanover County, Virginia

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Islamorada Fish Company

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About the Store

While you'll find a huge selection of outdoor gear, Bass Pro Shops stores are also part museum, art gallery, antique store, aquarium, education, conservation and entertainment center. The entire store is a tribute to the vast diversity of the Virginia landscape, its history and the culture of its people. Hand-painted murals from renowned artists depict scenes of the Virginia countryside from the Appalachian Trail and the Blue Ridge Parkway, to the James and Chickahominy Rivers to the Shenandoah Valley and Chesapeake shores. State and record wildlife mounts are displayed alongside local period prints depicting early Virginians enjoying sporting adventures

Visitors will have the area's largest array of freshwater and saltwater rods, reels and fishing accessories to choose from, all hand-picked and specially selected for the area. The White River Fly Shop, featuring antique and collectible fly fishing memorabilia, has a vast selection of the latest in fly fishing gear. Customers will find an equally impressive array of hunting clothing and gear.  Our archery department offers a bow set-up shop and a 25-yard archery range that is perfect for testing new bows or sharpening necessary archery skills. More than a hunting and fishing store, visitors will also find items perfect for camping, hiking, outdoor cooking, bird watching or whatever your outdoor pleasures may be. Let’s not forget about our General Store with the Fudge Shop, it has a large collection of foods and gift items are available for outdoor and lodge living as well as some of the best homemade fudge around. A wide selection of men's and women's footwear and apparel, featuring popular brands including Columbia, North Face, Under Armour, Bob Timberlake, World Wide Sportsman and RedHead are also available. Kids of all ages will enjoy the laser arcade themed as a Virginia tobacco field and an old cabin.  The arcade features 56 animated targets that is over-run with wild 'critters'.  

Stop by the 23,000 gallon fresh water aquarium where you will find a lieu of citations and our state record blue catfish that was caught in Virginia waters. We also have 10,000-square-foot Islamorada Fish Company restaurant that will enable you to experience the relaxed dining atmosphere and menu selections of an ocean-front restaurant in the Florida Keys.  It will be capable of seating 166 guests inside and will offer patio dining to seat 40 guests outside.  A 12,000-gallon saltwater aquarium will be home to scores of colorful, tropical fish.  Menu selections include a wide variety of fresh seafood entrees, pasta and steaks, local favorites as well as appetizers and desserts sure to tempt any taste bud.

A marine and boat center displays a full range of boats from Tracker Marine--the world's largest manufacturer of fishing boats.  From big water boats to small fishing boats, canoeing and even kayaking, customers will find exactly what they need to have fun on the water with selections from Tracker, Nitro, Tahoe, Sun Tracker, Mako and more.  An on-site, state-of-the-art boat service center with 4 service bays will also be available for customers' convenience for boat rigging. 

We also offer free Outdoor Skills Workshops for adults, kids and families that will help maximize outdoor fun by teaching new skills and improving existing ones.

We are located at the intersection of I-95 and Lewistown Road in Hanover County. 

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Ashland, VA (Richmond) | Bass Pro Shops
11550 Lakeridge Parkway
Ashland, VA 23005
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Regular Store Hours
Mon-Sat 10:00am - 9:00pm
Sunday 10:00am - 6:00pm
Independence Day (7/4/17) 10am-6pm

Tracker Service Hours
Mon-Fri 8:00am - 5:00pm
Saturday 8:00am - 4:30pm
Sunday Closed
Independence Day (7/4/17) 10am-5pm
Restaurant Hours
Mon-Sat 11:00am - 9:00pm
Sunday 11:00am - 6:00pm
Independence Day (7/4/17) 11am - 6pm

Store Feature: ARCHERY RANGE
Store Feature: Dining
Store Feature: ATV
Store Feature: Boat Service
Store Feature: Tracker Boat Center
Store Feature: Gaming
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Islamorada Fish Company