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Prattville, Alabama

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Islamorada Fish Company

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About the Store

Your adventure starts here – at Alabama’s first Bass Pro Shops Outdoor World, where our friendly and knowledgeable staff is waiting, ready and eager to help you find what you are looking for.  From fishing, hunting, camping and backpacking, or boating and marine, we’ve got you covered with all the right gear – including apparel, footwear, and accessories – for everyone in your family so you can get out and enjoy nature to its fullest.  For the true enthusiast, you can even bring your love and passion of the outdoors indoors from our home décor and gift shop.

Conveniently located off of I-65, take it easy and admire the sights and sounds of nature as you wind through our scenic drive.  Once you enter our building, you’ll be amazed to discover almost 140,000 square feet of outdoor excitement, boasting over 3,500 area antiques and artifacts, nearly 400 trophy fish and wildlife mounts, and numerous grand murals depicting the rich conservational history of south central Alabama, making our store a true destination experience.  We are widely recognized for our efforts in conservation and outdoor education and Bass Pro Shops is proud to have received more conservation awards than any other outdoors retailer. 

But if you still think that we’re just another outdoor retail store, we encourage you to join us every Monday, Wednesday, and Friday at 7:00pm and Saturday and Sunday at noon for an educational live fish feeding at our 18,000 gallon fresh water aquarium.  We also offer many free workshops and classes to help you learn or improve your existing skills to tame the great outdoors in no time. 

However, we’re not just for the adults; we have special events, crafts, and activities for kids, too.
Bring your appetite and feast at the World Famous Islamorada Fish Company Restaurant.  Sit back and enjoy the relaxing Florida Keys atmosphere as you watch salt water fish swim in our 13,000 gallon aquarium while you dine on one of our many great menu items like Venison Stuffed Mushrooms, Our Signature Fish & Chips, or treat yourself to a hearty steak.  But be sure to save room and complete your meal with one of our decadent desserts or drop by our delicious Fudge Shoppe.
Whether you're looking for the best in outdoor gear, ready to learn how to maximize your time and fun with nature, or simply want to satisfy your desire for great food, we welcome you to come see us today and start your adventure.

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Prattville, AL | Bass Pro Shops
2553 Rocky Mount Rd
Prattville, AL 36066
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Regular Store Hours

Mon-Sat 10:00 am - 9:00 pm
Sun 10:00 am - 7:00 pm
July 4th Hours

10:00 am - 6:00 pm
Store Feature: Dining
Store Feature: ATV
Store Feature: Boat Service
Store Feature: Tracker Boat Center
Store Feature: Gaming
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Islamorada Fish Company