The Zoom® Double Ringer is the ultimate do-nothing lure, and it has performed flawlessly for anglers over the years. The only limits to the ways it can be fished are yout imagination. With the Double Ringer, however, simple is better, especially in the summer months. The bait's sashaying, shimmying fall is dynamite for sluggish fish.
Load your tackle box with some of the hottest soft plastic baits in the industry. Zoom baits are preferred by tournament fishermen for their uncanny fish-producing ability. And once fish bite into this lifelike, super-soft and salt-impregnated lure, they'll fight to hang on to. These incredibly productive colors set the standard for other lure makers, and we now have over 550 color and style combinations to overflow your tackle box! If you've never tried Zoom baits, be sure and tie one on. From that moment on there'll be plastic baits, and there'll be Zoom baits.
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