Zoom® Magnum Trick Worm®
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The worm is heavy enough to fish weightless, too. Just give the worm enough time to glide to the bottom. Very subtle jerks and twitches of the rod tip will give the worm a lot of action.
I've found slow works best with both applications, but the bass will tell you what they want. Mix things up. Have fun with it. Good luck.
Depth your fishing
Sky conditions, color, etc
In general, you will want to use lighter, brighter colors in clearer water and sunny conditions, and darker lures for darker days and stained water. http://www.basspro.com/webapp/wcs/stores/servlet/CFPage?storeId=10151&catalogId=10051&langId=-1&mode=article&objectID=28551