Select the "Economy Shipping" option at checkout. No Code Needed.

Free Shipping applies to economy shipping only on internet or phone merchandise orders shipped to US and Canadian addresses. (Canadian orders will be charged a $3.50 brokerage fee, duty and tax) Excludes gift cards, expedited or additional shipping and hazardous, special fees. Shipping charges on previous orders will not be reimbursed. Cannot be combined with other promotions or offers.

You may also order by calling 1-800-BASS-PRO (1-800-227-7776). Give the phone representative key code L5KH.

Sure-Life Better Bait Minnow Holding Formula


Sale price: Clearance price: Starting at: Sale starting at: Clearance starting at: Reg. price:

Quantity Price & availability

10 oz.

  • $15.99

  • SKU: 1452846

  • In Stock
  • Add to Cart

    Add to Wish List

Sure-Life™ Better Bait™ Minnow Holding Formula conditions water and removes chlorine to keep bait frisky and lower bait losses. Stimulates natural slime coating. 10 oz. plastic bottle treats 500 gallons.

Sure-Life™ Better Bait™ Minnow Holding Formula 5 5 6 6
I love this stuff Thanks to Better Bait Minnow Holding Formula I am able to keep minnows from trip to trip. I have installed a quality bubbler in the live well of my boat and keep both minnows and live fish in it treated with Better Bait. I never have a mortality problem. Change about 20% of the water daily and add an appropriate amount of Better Bait and feed every other day and you can keep them for a long time. July 30, 2011
Great Product This has solved my problem of keeping minnows alive from one weekend to another. I have a good bubbler but the waste in the water was killing them. Being able to treat my city water and change the water was the key to not losing my bait. Saving money is better than making money! LOL March 5, 2011
your losing money if you dont own this Simple This easily keeps your minnows alive 10 times longer then anything. this is almost a lifetime supply because it requires so little product to be used February 26, 2011
great product I have a 100qt. ice chest in my spare bedroom right now with minnows in it from 2 1/2 weeks ago. Had about half pound of brooders(3"-4" shiners ) and a full pound of small-medium shiners . I've lost about 1/3 of them so far . I used the better bait while fishing in my minnow buckets and to treat the water in the ice chest before putting the minnows in the ice chest. I run a large filter and a aeriator stone too. This method is very sucessful . Remove any of the three componites to sucess and they die off much quicker but if you don't use this better bait they will steady be dieing from the start untell they are all dead . Usually within a day or two. When you are out on the lake you must put ice in the water with your minnows also to keep the water around 50-65 degrees . A styrofoam insulated minnow bucket is the way to go( never use a metal minnow bucket especially in hot weather). You do these things and you will be sucessful at keeping live bait alive and well for long haul. I promise you. This stuff rules. January 22, 2011

Need Help? 7 days a week: 7am to 10pm CT or call 1.800.227.7776 anytime