Heddon Zara Spook
Introduced in 1939, the Zara Spook's legendary ''walk-the-dog'' top water action has been written about more than any other fishing lure. To fish a Heddon Zara® Spook, use a rhythmic, slack-line retrieve that makes the Zara Spook walk from left to right, back and forth. The Zara Spook's plump profile is a tantalizing target for bass and pike. Hooks: two #1/0.
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My best advice is go with the classics and move from there to new designs. they are classics for a good reason.
Color will vary depending on the water clarity mainly, but there are many factors in choosing a lure color. the more murky the water the darker the lure is always a good bet. Thats why there are hundreds of colors for each lure type and nobody can suggest 1 color for everything.
Hope that helps you.