Heddon Lucky 13
More than 10 million Heddon Lucky 13® lures have been sold over the years, and it's as productive today as it was half a century or more ago. The Lucky 13 produces an outstanding chugging, popping, darting action few bass will refuse and is still a mainstay in many tournament-proven pro's tackle box. Our line features 3 never-before-seen colors!
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I would recommend letting the pug sit for a few seconds once it hits the water. Once things settle down pop it once and let it settle again. Possible pop it a second time but one you feel like the popping has the fish's attention, point the rod straight at the water and slow crank it. The wide wobble gets a lot of hits. It seems to dive about 2 to 3 feet when slow cranked.