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Zebco Fishing | Bass Pro Shops

Bill Dance
23 National Bass Titles
3-Time Angler of the Year

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Zebco History

For more than 60 years, Zebco has been teaching folks how to fish. Fishing is our passion because we know the family bonding that takes place on every fishing trip. We know the feeling when the next generation takes up a rod and reel and hooks their first fish. Zebco rods and reels have been a part of countless memories, and whether you're young or old, beginner or tournament pro, we make tackle that is sure to be a welcome part of the memories you're sure to make on your next fishing trip.


A west Texas watchmaker named R.D Hull gets the idea for a new fishing reel after watching a meat counter clerk pull string from a fixed spool.


Hull takes his idea to Zero Hour Bomb Company, maker of electric time bombs for oil drilling in Tulsa Oklahoma, and the world's first spincast reel is born, guaranteed to never backlash.


George Goetz, Zebco's first sales rep, demonstrates the reel's ease of use with casting tricks — even wearing boxing gloves.


The original Zebco 33 is introduced, selling for $19.50


A friend of president Eisenhower asks the company to send a reel to the White House. When security sees the package labeled "Zero Hour Bomb Co" they plunge it into a tub of water and call the bomb squad. Zero Hour Bomb Company officially changes its name to Zebco.


R.D. Hull is inducted into the Sporting Goods Hall of Fame — at the time 70 million Zebco have been sold.


Zebco moves into current Tulsa headquarters.

Zebco invented tangle-free fishing with the Zebco 33® Spincast Reel over 60 years ago, making it easy for anyone to cast like a pro with the push of a button. Today it remains America's best-selling fishing reel. Whether you're a beginner or an experienced angler, Zebco makes a spincast reel or a rod and reel combo for landing everything from crappie and other panfish to bass, catfish, and even saltwater game fish.

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