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Bass Pro Shops Fising Pros

Bass Pro Shops Fishing

Johnny Morris

Our founder knows a thing or two about fishing gear. And when he says our Johnny Morris® rods and reels are "the smoothest, lightest, most sensitive you'll ever fish—I'm proud they carry my name," you can be confident you're getting the best we have to offer. Only our finest earns his endorsement. Whether you hit the water with our top-of-the-line Johnny Morris Signature Series baitcast and spinning gear, the innovative tournament-class Titanium 8 baitcast models, or our wildly popular CarbonLite™ featherweight rods and reels, you'll be fishing a proven winner that has already "tested tough on big fish!"

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Tournament Series

There are a zillion lure choices out there; we're proud to carry more of them than anyone else. Whatever you want in a bait, you'll find it here at Bass Pro Shops. And if you demand top quality at an incredible price, be sure to check out our exclusive Tournament Series lure lineup. These innovative softbaits and hardbaits—many unlike those found elsewhere—are designed to perform at the highest level, in every way! From the tiniest panfish Tubes and Grubs, to our precision-poured Worms and Lizards, to our hard-kicking Frogs and thumpin' Swimbaits for trophy bass, our tough Tournament Series baits have your favorite techniques covered. And more.

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Bionic Blade

As one of the world's most popular "fish stick" series, our XPS® Bionic Blade™ Rods have been thrilling anglers (and tormenting fish) for many years. Always a step ahead of emerging trends, these fun-to-fish rods are simply the most comfortable, powerful, and sensitive rods in their class. Pair one up with our performance-oriented Bionic Plus™ Baitcast Reel, made to balance perfectly atop your favorite Blade, and you have a world-class setup at a fraction of the price you'd expect to pay. It's why we say: once you go Bionic, you'll never go back!

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