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Are they effective when drifting over structure or through rips searching for fish, or are they only effective once gamefish have been found and attracted?
It's one of the best deep vertical jigs I've ever used on white and hybrid striped bass in 15 to 35 feet of water. For clear water try natural colors or white. Works well for fish that are suspended or on the bottom. With a good depthfinder, you can watch it work in a school of fish.
I saw a Shimano rep fishing this lure on tv. He recommend you tie to the ring w/ the hooks. This keeps the fish from using the weight of the lure to throw the hook. I'm not sure why they have the rear ring, I guess to add a third hook if wanted. The show was salt water w/ much larger lures, but I'm sure it will work the same.