A:
When you first look at this plug you would assume it is fished like any topwater popper. I think it is a fine plug worked this way but the thing most people don't realize is it has an incredible action with a slow steady retrieve. We actually use them for big tarpon with great success.
I would recommend letting the pug sit for a few seconds once it hits the water. Once things settle down pop it once and let it settle again. Possible pop it a second time but one you feel like the popping has the fish's attention, point the rod straight at the water and slow crank it. The wide wobble gets a lot of hits. It seems to dive about 2 to 3 feet when slow cranked.