A:
There are many factors that determine the best lure for a situation. First and formost is the depth the lure runs. As for the "best" it depends on the fish, for any given day one lure's action will be more attractive than any other's. I personally like rougues and rapala's x-rap for bass. Also some lures require different types of rod twitches. Rogues require a longer harder pull than a lucky craft. You can usually tell this by the size and placement of the lip. The smaller it is the lighter the twitch and the closer it is to the nose or line tie also requires a lighter pull. One thing to remeber is to vary your retrieve from faster or harder to shorter lighter ones. Always count off time between these twitches and vary the length of time in between. You can usually count on the cooler the water the lighter twitch and the longer the pause. When the water is below 60 use suspending models and when above 60 use floating ones. Suspending baits can be used in warmer water but you need to move it fast enough so it doens't sink. This sinking will put off a fish from biting. The fish will typically bite on the pause so watch the line for movement. When you set the hook don't slam back, just reel down and sweep to the side. Play the fish out, many times it will have slapped at the lure and may not be hooked real well. Finally the most important thing to remember about working these lures is to have some slack in the line inbetween twitches, this allows for the most action from side to side. It's a lot walking the dog with surface baits just under water.